What is Search Engine Marketing (SEM)?

Search engine marketing is a technique used to advertise your business or website on search engine result pages (SERPs). These search engines mainly include Google, Bing, and Yahoo etc. Google, having more than 75% of the total search engine traffic, is leading the market world over. Famous statistics-providing website, Statista, mentions that every minute 3.8 million searches are being generated on Google. Imagine your business’s ad being displayed up to even half of 3.8 million Google searches!

SEM Fact: 97% of people learn more about a local company online than anywhere else!

5 Reasons Your Business Needs SEM

Still confused about why search engine marketing is important for your business? Let us summarize some of the reasons to help you consider your options again!

  • Boost Your Conversions

The more your business exhibits itself to online traffic, the more your prospects convert into loyal customers.

  • Great Technique for Targeting Local Market

 SEM advertising has established to be an effective tool for growing website visitors from people around you and getting greater conversions on even a small budget.

SEM Fact: 46% of all Google searches are looking for local information!

  • Earn Twice Your Investment

According to Google Economic Impact Report, “On average, advertisers on the Google Ads platform make $2 for every $1 spent. Still not convinced?

  • Easiest Marketing Technique for Smaller Businesses

Smaller businesses, even startups can have their ads displayed on search engines. It doesn’t take much capital to run ads. You can begin with as little as $5.00! If done right, you can double your investment as mentioned above!

  • Early Results

When compared to organic (unpaid) digital marketing techniques, search engine marketing gives results very quickly. Organically gaining traffic for your website or social media may require months to reach a point where SEM can take you within a few weeks.

  • Practicality

SEM can get you on the primary web page of the search results effortlessly than any other technique could. That’s where everything starts!


In SEM, ad managers add different keywords that users of these search engines may enter to find certain products or services. The ads appear on the respective SERP to users making a query on the search engine.

Below are some common terms used when referring to SEM:

  • Paid search ads
  • Paid search advertising
  • PPC (pay-per-click)
  • CPC (cost-per-click)
  • CPM (cost-per-thousand impressions)


An effective virtual advertising and marketing approach will contain a nicely-rounded and omnipresent approach. Search engine advertising and marketing may be a very powerful way to get extra traffic on your website. The value of this may depend upon your enterprise and what keywords you need to use.

Why Choose Poshnee for SEM?

Poshnee is providing SEM services to a wide range of clients in different parts of the world. All your customized ads reaching the right target audience is what we proudly boast of! We specialize in targeting your local market to bring customers right at your doorstep. Our dedicated SEM team works round the clock for boosting the clients’ businesses and leave no stone unturned to improve their sales.

Click here to get your customized plan today!

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