What is Social Media Marketing (SMM)?

Social media marketing, as evident from the name, is the use of different social media platforms to connect with your audience/clients to build your brand name, increase sales, and drive traffic to your website. It includes publishing all the great content on social media profiles, engaging followers, analyzing results, and running paid social media advertisements. From Facebook to Twitter, Instagram to Pinterest, YouTube to Tumblr, the world of social media is growing with leaps and bounds internationally. More and more businesses have started to realize the importance of social media presence.

Social Media Marketing Facts and Figures

As per Emarsys stats, there are 3.2 billion active daily social media users worldwide — making it about 42% of the world population. Facebook had 2.23 Billion Monthly Active Users (MAUs) in 2019, as mentioned by Buffer. YouTube remained the second-highest social media platform in terms of monthly active users, with a figure of 1.9 Billion! Hence, the importance of social media marketing increases even further with the presence of almost half of the earth’s population on it.

Digital Marketing Through Social Media

Engaging the right audience on social media and driving it to your website while converting it from being a potential customer to a regular, satisfied, and loyal customer, handling social media responsibly is an art. Though, trivial as it seems to be, but a reputable business needs to have a professional social media marketing team in its digital marketing department.

Poshnee’s Social Media Marketing Strategy

Poshnee’s dedicated team of social media marketers work tirelessly to provide the best of social media marketing results for its clients. From social media graphics to the written content, from monthly traffic reports (data analysis) to Customer Relationship Management (CRM) — replying to queries, taking feedback, responding to positive and negative comments and messages, in short, total customer satisfaction is looked after for the clients’ businesses with professionalism and perfection.

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